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Management Team
WorkWell promotes three corporate goals from the highest level of management down to the newest employee: We seek to: encourage and empower employees to develop innovative solutions and to recognize and reward their achievements; be ethical, dedicated, responsible and accountable for our actions and show respect to all company stakeholders and; be open and honest in our communications and fair in the treatment of our employees. Our management team represents the finest of these qualities.
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Douglas Robinson
Chief Executive Officer
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Mr. Robinson is a seasoned executive with extensive experience in the Healthcare industry, bringing over 20 years of relevant industry experience, including senior roles at UnitedHealth Group, Deloitte Consulting and PriceWaterhouseCoopers.
Prior to joining WorkWell Systems, Mr. Robinson served as SVP Healthcare Transformation for UnitedHealth Group where he led the explosive growth around consumer-driven healthcare (CDH) for UHG. Prior to United, he led Deloitte Consulting’s newly formed CDH practice. From 2001-2002, Mr. Robinson served as SVP, National Practice Leader for SynHrgy, an outsourced provider of integrated HR services including Health and Welfare, Integrated Absence Management, Integrated Pension Administration, Workforce Administration and Compensation & Performance Management. From 1998-2001, as Director, Healthcare Consulting for PriceWaterhouseCoopers, Mr. Robinson sold and managed the first “full-replace” CDH engagement from inception through installation, until his division was sold to Mellon Financial. Since 1998, Mr. Robinson has been a pioneer and champion of focusing large employers in their efforts to transform their healthcare offerings from a myriad of managed-care platforms to a coordinated, consumer-centric platform. He has been instrumental in guiding some of the earliest total replacement consumer-driven healthcare efforts on behalf of several Fortune 500 employers. Mr. Robinson began his career as a Senior Account Executive for Blue Cross of Washington & Alaska.
Throughout his career, Mr. Robinson has demonstrated a strong track record of success. He holds a B.A. degree in Marketing/Public Relations and Speech Communications from Gonzaga University, Spokane, Washington where he also continues to guest lecture on healthcare economics to the undergraduate and graduate schools.
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Robert Urban
President and Chief Operating Officer
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Mr. Urban comes to WorkWell with over 25 years of executive experience in operations. Prior to joining WorkWell, he was the Chief Operating Officer and Vice President of Engineering, R&D and IT in the electronics and automation industry where he was responsible for technology integration, high-performance work teams, production and quality assurance. He managed corporate, central support and branches with a strategic and tactical view of operations and operations improvement.
For over ten years, Mr. Urban also owned and operated a Northwest consulting firm which focused on enterprise system integration. He managed and led the implementation and conversion across the US and Canada of hundreds of sites and tens of thousands of employees to single enterprise systems.
Mr. Urban’s operational experience is extensive in program and project management, process reengineering, systems integration, as well as mechanical and test engineering. In addition, his breadth of experience encompasses HR, Payroll and Benefits Administration enterprise processes and applications; software analysis; project planning, controls and implementation; ROI/NPV analysis and Total Cost of Ownership; process and procedural standardization; coordinated endeavor with sites, businesses, labor relations, unions, external vendors and executives.
He holds a Bachelor of Science in Mechanical Engineering and a Minor in Business Administration from Gonzaga University, attended Stanford University’s Masters in Engineering Management program and received his Executive Masters in Business Administration from the University of Washington.
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Deneene Lundberg
Chief Financial Officer
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Deneene Lundberg brings over 20 years of accounting and finance experience within retail, consumer services and distribution industries. She has broad experience within small to mid-sized private equity, privately held, franchisee, franchisor, wholesale and nationally based companies. Most recently, she was Senior Vice President of Finance for Driveline Holdings, Inc., a $100M premier provider of merchandising services. Ms. Lundberg has a proven record in developing business processes, information systems and personnel to support a company’s growth, both organic and acquisition based, as well as extensive experience with planning, forecasting, financial modeling, system conversions, cost reduction and cash-flow improvement.
At WorkWell Systems Ms. Lundberg is responsible for all financial management functions, including accounting, reporting, treasury, audit, tax, budgeting, forecasting, acquisition analysis and compliance. As a member of the senior management team, she drives positive financial metrics relative to business goals and objectives. Ms. Lundberg obtained a Bachelor of Science in Accounting from the College of St. Scholastica in Duluth, MN, and has an active CPA license from the State of Georgia.
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Kevin Schmidt
Senior Vice President, Enterprise Solutions
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Kevin Schmidt has served as Vice President and General Manager for WorkWell Systems since October 2001. He brings 18 years of business-to-business sales and marketing experience. Mr. Schmidt has worked in the high tech and manufacturing industries and gained experience with many other industries as a Consulting Manager with Accenture. Most recently, he was a partner in a consulting firm that specialized in providing psychological consulting to Fortune 500 executives. Mr. Schmidt has an M.B.A. from Northwestern University’s Kellogg Graduate School of Management.
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Margot Miller
Vice President & General Manager WorkWell System's Provider Network
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Margot Miller, PT, holds the position of Vice President for WorkWell’s Provider Business. She oversees general operations and directs national and international program sales and training. Her role includes overseeing functional testing, prework screening and onsite service delivery for over 35 employers nationwide. Ms. Miller has authored numerous articles pertinent to the field of occupational health and has contributed to several texts related to work injury management and prevention, with an emphasis on functional capacity evaluations, prework screening and repetitive strain injuries.
Ms. Miller currently serves as President of the Occupational Health Special Interest Group of the Orthopedic Section of the American Physical Therapy Association (APTA) and serves on the Editorial Board of IMPACT, Journal of the Private Practice Section, APTA. Ms Miller is an appointed member of the Finance Committee for the Private Practice Section and was recently selected as a media spokesperson for the APTA. She frequently speaks on issues related to repetitive strain/repetitive stress injuries, overuse syndromes and technology and physical therapy.
Ms. Miller graduated with honors from the University of Minnesota, School of Physical Therapy. She has practiced in a variety of settings with an emphasis on neurologic disorders, orthopedics and occupational health physical therapy, where she has specialized for over 30 years.
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Gary Serdar
Vice President, Sales- Enterprise Solutions
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Gary Serdar brings over 20 years of executive experience in sales, marketing, and operations to WorkWell Systems. Mr. Serdar has extensive skill through his leadership positions in workers’ compensation, spatial mapping technology, transportation and motivational industries. Most recently Mr. Serdar was Senior Vice President of Sales and Marketing for the TLC companies, which specializes in workers’ compensation solutions for transportation companies. In 2000 and 2001 he was appointed to the American Trucking Association's Technology & Engineering Policy Committee. Mr. Serdar’s success in the transportation industry has garnered him an outstanding reputation in the industry where he has been recognized with numerous awards including "Terminal Manager of the Year" twice for Roadway. In addition he is a two-time recipient of the prestigious "Galen Award," for his outstanding role at RPS (now FedEx Ground). Mr. Serdar holds a Bachelor’s degree from Western Illinois University.
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Rebecca Auerbach
Director of Workforce Analytics
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Becky Auerbach serves as a specialist in economic, health, and workplace productivity research and data analysis, outcome measurement, and employer program evaluation. Becky brings over 20 years in health research, data analysis and client reporting experience.
Prior to joining WorkWell, Ms. Auerbach was Vice President of Research at CORE, Inc, a provider of employee absence and disability management services. She has designed and developed many innovative analytic products in managed health and disability program evaluation, disease specific and outcomes research, and benchmarking programs. She has published and presented on the topics on employee absence and productivity to a variety of employer and industry groups.
Prior to her research role, Ms. Auerbach was responsible for directing CORE’s data analysis and consulting services group, providing clients with in-depth customized information concerning their healthcare and disability costs and utilization information. She specialized in disability reporting and analysis product for large clients.
Ms. Auerbach holds a Master of Science degree in Economics from the University of Maryland.
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Deirdre Daley, PT, DPT, MS HPE
Occupational Health Specialist
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Dr. Daley is a physical therapist and faculty member who also assists with injury prevention and rehabilitation program development and implementation at WorkWell Systems. Ms. Daley’s 20 year background in clinical and onsite orthopedics combined with a focus on adult learning and evidence based medicine bring together prevention principles, rehabilitation practices, and return to work philosophies to enhance worker, employer and provider capabilities in the area of occupational health and injury management.
Prior to joining WorkWell, Dee was instrumental in the development of occupational health modules and provider training for a national rehabilitation company, in addition to clinic and onsite physical therapy practice with several North Carolina businesses. Ms. Daley serves as education chair of the OHSIG (the Occupational Health Special Interest Group of the Orthopedic Section of the APTA) and has been active in several board positions in the North Carolina Physical Therapy Association (NCPTA). She has presented information on work rehabilitation, adult learning and continuing competency for physical therapists and multidisciplinary groups.
Ms. Daley is a graduate of Quinnipiac University with a degree in Physical Therapy. She later earned a Masters of Science degree in Health Occupation Education at North Carolina State University, and most recently a Doctorate of Physical Therapy from UNC-Chapel Hill.
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Barb Herke-Smith
Occupational Health Specialist
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Barb Herke-Smith’s role as Occupational Health Specialist is to provide sales, marketing and consultation to therapists and other allied health professionals. Her extensive knowledge and experience with the full suite of WorkWell programs allows her to assist therapists in matching WorkWell's quality services with their facility. A 1984 graduate of the Northwestern University Physical Therapy Program, Ms. Herke-Smith has specialized in work injury prevention and management since 1987, when she began performing Functional Capacity Assessments and preventative education programs for employers. Since that time she has gained extensive experience in providing the full continuum of WorkWell work injury programs and conducting ergonomic consultations. Ms. Herke-Smith is a member of the American Physical Therapy Association’s (APTA) Orthopedic Section Special Interest Group (SIG), and the Occupational Injury Prevention and Rehabilitation Society (OIPRS).
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Shari LaRue
Physical Therapist, MIS; Occupational Health Specialist
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Shari LaRue has been a Physical Therapist for 25 years with fifteen years of experience in Industrial Rehabilitation. She joined the WorkWell team in June of 2004. For the previous seven years she worked for St. Francis Health Center in Topeka, KS as the Outpatient Rehabilitation Manager where she managed Physical and Occupation Therapy, Aquatic Therapy and Industrial Rehabilitation.
Ms. LaRue has over fifteen years of experience working with area employers in Injury Prevention and Management. She received her Masters of Industrial Safety from the University of MN, Duluth with her Masters Thesis being “Ergonomic Occupational Injury Management.” She was the ergonomic team leader and developed the ergonomic program for St. Francis Health Center. In 2002, the Kansas Physical Therapy Association asked Ms. LaRue to present a twelve hour ergonomic and FCE lecture at the Spring Conference. She has made numerous other presentations to groups including, the Kansas Case Management Society, Kansas Builders Trade Association and the Minnesota Safety Council. Ms. LaRue is an Occupational Health Specialist for WorkWell’s Programs.
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Laurie J Johnson
Physical Therapist; Quality Assurance Director
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As the Director of Quality Assurance for WorkWell, Ms. Johnson provides clinical support, consultation and documentation feedback to the provider network. She also markets Isernhagen Quality Providers and their services to payors, employers and other referrers, and educates them about WorkWell's Work Injury Prevention and Management Programs.
Ms. Johnson has extensive, first-hand knowledge and experience in implementing WorkWell’s FCE, FJA, PWS and WR programs. As an WorkWell faculty member, she has taught the protocols and principles of these programs to many other therapists. Ms.Johnson also has authored numerous articles and contributed chapters on work injury management to two textbooks. She is a member of the American Physical Therapy Association’s (APTA) Orthopedic Section and Industrial Rehabilitation Special Interest Group (SIG).
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Lisa Krefft
Director of On-site Services
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Lisa Krefft, Director of On-site Services, is a certified and licensed Occupational Therapist who joined the WorkWell team in 2007. Ms. Krefft is a graduate of the University of Illinois, specializing for over 20 years in the prevention and treatment of industrial related injuries. She has spent the last 15 years focusing on service delivery directly in the workplace.
Ms. Krefft’s experience includes working with employees, employers and unions at 5 to 50,000 plus employee companies. The scope of employer customers include municipalities, transportation, manufacturing, production and office settings.
The prevention and rehabilitation programs Ms. Krefft has implemented produce superior outcomes, resulting in the ability of workers to stay-at-work and return-to-work thus reducing the economic and human cost of injury. She has trained staff on a nationwide basis for “on-site” therapy service delivery and has written and lectured on various topics related to industrial prevention and rehabilitation.
Ms. Krefft is a career member of the American and Illinois Occupational Therapy Associations and has served on the Greater Chicagoland Work Capacity Network; the Occupational Injury Prevention and Rehabilitation Society, Co-Chair State Chapter; University of Illinois at Chicago, Health Sciences Center Department of Occupational Therapy Clinical Instructor; and the Illinois Occupational Therapy Association Work Special Interest Section Chairperson, 10/94-1/98.
Ms. Krefft’s presentations and publications have focused on integrating services, early return-to-work, prevention & wellness, ergonomics, cultural change and cost savings. She was a contributor to the University of Illinois’ development and training of “The Worker Role Interview" - a tool targeting the psychosocial aspects of return-to-work that facilitates clinicians predicting and assessing return-to-work ability and therapy outcomes.
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