3:09 am January 31, 2019

How Onsite Injury Prevention Helps Hire Millennials

Source: Cory Austin

While much of the conversation about workplace injury prevention revolves around the aging workforce, there’s an equally important discussion that needs to occur.  What do millennials need?  How can an employer put a program in place that addresses this generation’s needs?  There’s even a hidden bonus to consider—how an injury prevention program can help with recruiting millennials.

Staying healthy is top of mind for everyone these days, but it’s even more important to many millennials.  Top priorities include eating well, working out and generally taking care of yourself every day.  As far as potential sprains and strains, that’s something to be avoided or treated immediately to get back to full wellness.  So what does all that mean for an injury prevention program?

Onsite Injury Prevention—A Perfect Millennial Fit

Millennials value relationships and trusted advisors.  Convenience is also super important.  As you assess how well your current program matches with these needs, it’s a great time to consider an onsite prevention and treatment program.

One of the biggest hidden values of an onsite program is having physical therapists (PTs) right in the workplace.  The PTs become a familiar face and part of the team.  Employees become comfortable asking for help and advice, which can lead to both early intervention as well as prevention before a problem occurs.  The other advantage is that the PTs are right at the work site, so they can walk over to where an employee works to provide live suggestions.  All of this offer a huge benefit for millennials.

Then there’s the convenience part.  When a millennial needs help or advice, there’s no need to go off-site or schedule an appointment weeks in advance.  The assistance is right there and requires little coordination—all appealing.

The Value for Recruiting

To appeal to millennials, you can use all the help you can get.  The labor market is tight and, candidly, job seekers are in the driver’s seat right now.  By tapping into the importance of health to millennials with a ready-to-go, personal program, you’ll gain a big advantage over companies competing for the same talent.  An onsite injury prevention program can be used both to reduce injury costs and recordables as well as a powerful marketing tool to recruit millennials.

ROI Beyond Recruiting

Beyond recruiting millennials, studies show an onsite program produces results.

  • Onsite programs, using trained physical therapists who adhere to evidence-based guidelines, can have much better outcomes than usual physical therapy practice – and avoid unnecessary medical care and treatment. A large randomized controlled trial in the UK illustrates the impact of this approach.  Physical therapists evaluated persons with recent-onset exacerbations of low back pain, and quickly triaged the intervention group (based on back disability risk) to one of three evidence-based approaches: advice only, limited treatment, or more extensive evaluation and treatment.  This evidence-based approach for the lower and medium disability risk groups resulted in 80% less days lost from work, 75% less physical therapy treatments compared with usual physical therapy. Read the study.
  • Initial treatment with a physical therapist costs on average $4700 less than pursuing advanced imaging in low back pain in similar cases, in one well-controlled observational study. Read the study.

An onsite injury prevention program typically reduces the cost of impactable claims by 30-50%.  The clinic also requires very little floor space (as small as 10×10).

Whether you’re considering a program for millennials or seeking a fresh approach for injury prevention, an onsite injury prevention program should be on your list to explore.  WorkWell offers a data model that uses your data to see if the numbers make sense. Contact us today for more information.

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